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One of the challenging things about having a large community is reaching all of the people who might be interested in attending events or hearing about what is going on. We have social media as one option, but that is noisy and there's no guarantee that our desired audience (say, people who previously attended an event or are DEF members or might be interested in DEF) will ever see it.
MailChimp is an email marketing platform that DEF uses to send out our monthly newsletter, The Dispatch, and also happens to synch with Eventbrite and NeonCRM, which track event attendees and members of the DEF community.
Although there are challenges that come with email marketing tools (namely questions surrounding how much content to push and on what frequency), it is one of the few guaranteed ways to make sure that people interested in what DEF is doing are kept informed (vice social media, whose algorithms change on such a routine basis that doing so is very challenging).